Powered by nature, built for impact
Driven by pioneering biotech, inclusive growth, and scalable profitability, MyCeNova redefines how industries source materials to build a greener future. From rural agro-waste hubs, we transform tropical biomass into advanced biocomposites that regenerate polluting industries, starting with packaging and construction, as we build a multi-sector platform for systemic change.
Why packaging and construction sectors need reinvention?
Major Contributors to Climate Change
Together they generate nearly 40% of global CO₂ emissions, driven by energy-intensive production and extraction of non-renewable resources. As demand increases, most alternatives remain dominated by outdated materials unsuitable for a green transition.
Built for Disposal, Not Circularity
These industries produce millions tons of waste each year, yet only 10% of plastic packaging and up to 20–30% of construction debris is recycled. Most of it ends up in landfills, incinerators, or the environment, accelerating ecological degradation.
Outdated Materials Dominate the Market
Both sectors still rely on EPS, plastics, MDF, and gypsum despite being carbon-intensive, non-biodegradable, and resource-extractive by nature. These legacy inputs block sustainable innovation and fail to meet the growing demand for circular solutions.
Meanwhile, in Ecuador alone, over 6 millions tons of residual biomass go underutilized annually
What if this agro- waste is
upcycled into value?
Ecuador stands as a fertile ground with immese potential for green innovation
Mission
To build a regenerative bioeconomy by upcycling tropical agro-waste into advanced biomaterials through rural agro-waste hubs. We regenerate extractive industries, empower local communities, and activate circular value chains.
Vision
A world where waste becomes a resource, communities are producers, and sustainable materials set the norm. We aim to build a multi-sector platform that harness biomass streams and drives the transition to regenerative industries.
Values & Proposition
Innovation by nature, collaboration, inclusivity, circular impact, integrity, and transparency.
Inclusive Growth Model
Traditional materials rely on centralized, high-capital facilities. We pioneer a decentralized approach: rural agro-waste hubs led by women cooperatives that process natural fibers, strengthening local economies and enabling rapid, high-volume biocomposite manufacturing across emerging regions.